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Marklives.com - Media, marketing, design and advertising translated for the rest of us

Indy Ad Exec: Independent thinking

Tom Fels
by Tom Fels (@thomasfels) Having spent most of my career working at independent agencies, I suddenly found myself contemplating what it means to be an independent in this industry....
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Agency Leaders: The most-admired ad agency in South Africa

sa flag
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa's leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today's results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will...
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The Ad Contrarian: Why social channels are cloning Television In 2014

adcontra
Last year, Facebook pretty much abandoned the fantasy and got into the interruption model big time. Great big traditional ads started appearing in our streams. Facebook still has pretensions of social media, but it's pretty clear what it really is -- a social media channel with traditional advertising plastered all over it....
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Fair Exchange: Equal benefits

Erna George
by Erna George. The end of the year is drawing closer and many of us have been wrapping things up on the business front in anticipation of our annual December leave, and considering how we’d like to do things differently in 2014. But, before we start planning the year ahead, evaluating the year behind us...
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Smart Africa TV: The Cola Road

the cola road
by Russell Southwood (@BalancingActAfr) The subjects of a new award-winning documentary (The Cola Road), in this interview the founders of Cola Life, Jane and Simon Berry, talk to Rob Mayes about how they are using Coca Cola's distribution system to get medicines to some of the most rural parts of Africa....
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Africa Style: Why leaner budgets could be good for adland

Masingita Mazibuko
by Masingita Mazibuko. When it comes to marketing budgets, these are often financially ambitious and informed by the principle that, with more money, one can do that much more. ...
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Ads and media tweets

by Herman Manson (@marklives) Not an awful lot seems to have been written about sponsored tweets making their way into the Twitter feeds of media organisations or journalists until a mini blowout earlier this year....
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Advertising on pre-paid vouchers

Wayne Miller
by Herman Manson (@marklives) Blue Label Media, a subsidiary of Blue Label Telecoms Limited, last year introduced advertising on prepaid airtime and electricity vouchers distributed through Blue Label Telecoms. We caught up with the CEO of Blue Label Media group, Wayne Miller to find out more about the growth of the company's advertising business. ...
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#MagLoveTop10: Best food covers of 2013

Cuisine, July 2013
by MediaSlut (@MediaSlut) Just like food, covers for foodie magazines may be off the beat, arty and/or just plain smart. This week, we're looking at the #MagLoveTop10 Best Food Covers of 2013, both local and international....
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Ad of the Week: Richelieu’s rollicking round up

Richelieu: Miley Cyrus twerking parody
by Oresti Patricios (@orestaki) Just when you thought you’d seen all the “Best of 2013” lists and articles, here comes Richelieu with a loony parody of Katy Perry’s “Roar” that takes more than a few pot shots at the events of the past year....
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Ad of the Week: It’s a love virus

mtc hugs slider
by Oresti Patricios (@orestaki) In a year that’s poised for political friction, it warmed my heart to discover Advantage Y&R’s endearing "MTC Hugs" advert for Mobile Telecommunications Limited (MTC), a cellular access company based in Namibia....
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#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 2)

Absa ad - we sponsor the human spirit
by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say)....
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Tech

Media Future: PlayStation vs Xbox

sony ps4
Sony and Microsoft launched the PlayStation 4 and Xbox One within seven days of each other, but only Sony has made it into South Africa....
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Smart Africa TV: The Internet no longer only for urban elites

NewWaveBanner
by Russell Southwood (@BalancingActAfr) In this interview we talk to Indra de Lanerolle, lead researcher on the South African Network Society Survey, a user survey of African internet use. De Lanerolle also teaches television and mobile media at Wits Journalism....
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Media Future: Tapastic founder on the the resurgence of webcomics

Chang Kim Founder&CEO Tapastic
by Arthur Goldstuck (@art2gee) Chang Kim, founder of Tapastic, described as the "YouTube of Comics", shares the secrets of his inspiration in this interview....
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